The Out To See Productions — Theatre Division manages the worldwide rights to a select group of commercially viable plays and musicals from some of North America's most accomplished playwrights. Commercial viability is key — we work only with shows that have mass audience appeal, that are cost effective to produce, and that can earn both the producers and playwrights a solid return.
The Out To See team represents properties with superlative writing, strong and empathetic characters, and fresh and timely stories that appeal specifically to the 40up, female driven theatre audience. Currently on our roster: JJ McColl's Menopositive! The Musical and JJ McColl's We're Still Hot! The Musical.
The Out To See team markets directly to theatres, producers and presenters throughout North America, and around the world. As well, we partner with trusted and respected sub-licensing firms for specific territories. These partnerships expand our network of contacts, providing direct access to proven producers and presenters at the local level.
Before taking properties to market, our team works with the playwright to develop a brand strategy. By developing a strong visual identity (logo, poster templates, etc.), we ensure quality and consistency of image across all productions. Design elements are made available to producers along with merchandise (i.e. T-Shirts, aprons, caps, greeting cards) and sound tracks (where applicable). Revenue is shared with producers again creating a win-win for all involved.
What sets us apart? The Out To See team approaches theatre as a business. We don't buy into the philosophy that theatre, other than big box Disney-type shows, has to be a financial struggle. We believe audiences are willing to pay for excellent quality stories that resonate and make for a great night out.